Collage: Paula Balondo; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story The best tretinoin alternatives can get you surprisingly close to that smooth, even, glowier-looking skin—just without the prescription or the adjustment period that sometimes comes with it. Because while tretinoin (a.k.a. retinoic acid) is widely considered the gold standard, it’s not […]

Josalyn AndromedaSave StorySave this storySave StorySave this story In The Scenario, reporter Kirbie Johnson takes readers behind the scenes of the buzziest movies and TV shows to reveal how the best wigs, special-effects makeup, and more are created. For this edition, Johnson interviewed Euphoria department head Donni Davy in the makeup trailer as season three […]

Courtesy of @acenails_andbeauty, @sansungnails, and @banicured_Save StorySave this storySave StorySave this story Gem nails capture our collective desires in 2026: the craving for more color, joy, and a time when we were less plugged in. “They are a nod to our whimsical childhoods, but also high fashion,” says Bana Jarjour, a New York City-based nail […]

Collage: Paula Balondo; Source images: Courtesy of Allure editors and brandsSave StorySave this storySave StorySave this story Ask a beauty editor and they'll tell you: The best mascaras are an honorary member of the "phone, wallet, keys" mantra you mumble before heading out the door. Our must-have formulas extend our natural lashes to the heavens […]

Andy JacksonSave StorySave this storySave StorySave this story If I had a nickel for every time I recommended at-home hair extensions to a friend, I’d be retired and living in Capri. But I’m often met with concerns that oscillate between “I could never put them on myself” and “I don’t even know where to begin”—both […]

Getty ImagesSave StorySave this storySave StorySave this story ICYMI, Hailey Bieber went to Coachella! Well, OK, let's rephrase that—she didn't just go to Coachella to enjoy the Palm Desert sunshine and music, she threw a huge immersive event alongside her brand Rhode and watched her husband Justin Bieber take the stage in an instantly viral […]

Collage: Paula Balondo; Source images: Courtesy of brands and GettySave StorySave this storySave StorySave this story Whether you’re after a glow-boosting highlighter, a skin tint that blurs without feeling like makeup, or a cleanser that really melts everything off, Ulta Beauty’s Let’s Haul Sale covers every step of your routine with standouts from over 40 […]

Getty ImagesSave StorySave this storySave StorySave this story Nicole Kidman is an Emmy and Oscar Award-winning actor, a producer, a singer, and now, a ponytail explorer! The star, who has never been afraid to dabble in a new hairstyle—like a faux pixie at the Met Gala, for example—just debuted a new ponytail configuration and we're […]

Collage: Paula Balondo; Source images: Courtesy of Allure editors and brandsSave StorySave this storySave StorySave this story The best serum foundations hover somewhere between barely-there skin tints and traditional bases—ideal if you want coverage that evens things out without masking your skin, especially if heavier formulas tend to feel like too much. What sets them […]

Photo: Luke DickeySave StorySave this storySave StorySave this story A Nefertiti Lift, the Mommy Makeover, Traptox—the aesthetics world loves a catchy name for a surgery or treatment. But none has ever entered the zeitgeist quite like the BBL (full name: Brazilian Butt Lift). Today, however, that posterior-enhancing procedure is getting a post-bad-press rebrand (“fat grafting […]