2025

Getty ImagesSave StorySave this storySave StorySave this story ICYMI, Hailey Bieber went to Coachella! Well, OK, let's rephrase that—she didn't just go to Coachella to enjoy the Palm Desert sunshine and music, she threw a huge immersive event alongside her brand Rhode and watched her husband Justin Bieber take the stage in an instantly viral […]

Collage: Paula Balondo; Source images: Courtesy of brands and GettySave StorySave this storySave StorySave this story Whether you’re after a glow-boosting highlighter, a skin tint that blurs without feeling like makeup, or a cleanser that really melts everything off, Ulta Beauty’s Let’s Haul Sale covers every step of your routine with standouts from over 40 […]

Getty ImagesSave StorySave this storySave StorySave this story Nicole Kidman is an Emmy and Oscar Award-winning actor, a producer, a singer, and now, a ponytail explorer! The star, who has never been afraid to dabble in a new hairstyle—like a faux pixie at the Met Gala, for example—just debuted a new ponytail configuration and we're […]

Collage: Paula Balondo; Source images: Courtesy of Allure editors and brandsSave StorySave this storySave StorySave this story The best serum foundations hover somewhere between barely-there skin tints and traditional bases—ideal if you want coverage that evens things out without masking your skin, especially if heavier formulas tend to feel like too much. What sets them […]

Photo: Luke DickeySave StorySave this storySave StorySave this story A Nefertiti Lift, the Mommy Makeover, Traptox—the aesthetics world loves a catchy name for a surgery or treatment. But none has ever entered the zeitgeist quite like the BBL (full name: Brazilian Butt Lift). Today, however, that posterior-enhancing procedure is getting a post-bad-press rebrand (“fat grafting […]

Courtesy of subjects and Getty ImagesSave StorySave this storySave StorySave this story A signature lip has long been a power move—a way to command attention, express identity, and show up with confidence. Some of the most memorable women in history are associated with distinct lip looks. Marilyn Monroe’s red, and Taylor Swift’s, come to mind. […]

$55 at Skin IncSave StorySave this storySave StorySave this story TL;DR: What it is: A facial tool What it does: Gently massages and depuffs skin Who it’s for: Anyone looking for a cooling facial tool that doesn’t require much manual labor I’ve only been in a cryo ice chamber once in my life, and dear […]

Collage: Paula Balondo; Source images: Courtesy of Allure editors and brandsSave StorySave this storySave StorySave this story Some brands break onto the beauty scene and become instant classics, and the best Ilia products have proven to be all-stars by Allure readers and editors alike. Spanning makeup and skin care, these “clean” formulas feature powerhouse, sensitive-skin-friendly […]

Collage: Paula Balondo; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story The best Mother’s Day gift ideas aren’t always the most obvious—they’re the ones that feel personal, thoughtful, and just a little indulgent. While flowers, gift cards, and breakfast in bed are lovely (and we’d never say no), this gift guide zeroes […]

Photo: Getty ImagesSave StorySave this storySave StorySave this story We blinked, and somehow, it's already mid-April. How?! But even though we couldn't be happier that spring is in full swing, we have to admit, we're kind of already yearning for summer. (Can you blame us after that winter?) It'll probably get here before we can […]